u/Apibeary · 48d agono track record yet
Harley Davidson's CEO Artie Starr's backs the turnaround
Harley's balance sheet has been dramatically deleveraged (net debt from $5.6B to $350M), the company trades near book value with strong cash ($1.9B = 60% of market cap), and new CEO Artie Starr is executing a credible strategy to capture younger riders through cheaper entry-level models (X350, Sprint) while maintaining ownership of electric disruptor LiveWire. The CEO's discretionary $259K stock purchase signals conviction in the turnaround.
At post $27.76Now $25.93-6.6% since postedas of Sep 18, 4:30 PM ET
1d+0.1%
3d+0.1%
1w-0.5%
1m+0.4%
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6m—
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