Temu's entire business model was built around a tariff exemption. The US ended it. The EU is threatening to do the same.
Temu's (PDD's core growth engine) business model was entirely dependent on US and EU tariff exemptions that have now closed or are closing. Loss of de minimis shipping advantages combined with EU fines and mandatory shift to higher-cost local fulfillment models threatens core margins and the growth story that drove the stock's 43% three-year rally.