u/investingtruth

Nike is a good example of what happens when short term efficiency becomes the entire business strategy

Nike's short-term efficiency strategy—direct-to-consumer push, wholesale pullback, cost-cutting, and heavy buybacks—left the company inflexible and unable to pivot when consumers shifted toward competitors like Hoka and On. Rebuilding wholesale relationships, innovation culture, and youth appeal will take years, and the stock may not have found its bottom despite recent declines.