Too much emphasis is being placed on the the RDDT data licensing deals while the core ads business has so much room to run
While data licensing deals attract attention, Reddit's true long-term value driver is its core advertising business, which has substantial room to expand through international growth, increased user engagement, logged-out to logged-in user conversion, and improved ad conversion rates. The author holds a significant long position and views data licensing as a limited fixed-income annuity, not the primary catalyst for shareholder returns.